How do you use cookies and what is the purpose of using them?

Like most websites, we use cookies for a variety of purposes in order to improve your online experience, for analytics and for marketing, but specifically we use Cookies on the Site for the following purposes.
  • Analytical Purposes: We use cookies to analyse user activity in order to improve the Site. For example, we can use cookies to look at aggregate patterns like the average number of Quote searches that users perform. We can use such analysis to gain insights about how to improve the functionality and user experience of the Site.
  • Your Preferences & User Experience: We use cookies to gather certain information about users, such as browser type, server, language preference, and country setting, in order to store user preferences on our Site to make your user experience more consistent and convenient. For example, we may store the recent searches you have performed in a cookie so that we can allow you to easily repeat those searches when you return to our Site. In addition, we use cookies to maintain your logged in state when you visit our Site repeatedly. We may also use your IP address to determine your geographic location in order to provide you with the most relevant search results.
  • Marketing & Targeted Remarketing: We use cookies from third-party partners such as Google, Bing, Yahoo, LinkedIn, and Facebook for marketing purposes. These cookies allow us to display promotional material to you on other sites you visit across the Internet. We may also share information about your behaviour on the Site with third parties (including operators of third-party websites and/or social networking sites) in order to show you targeted advertisements and other content that has been customized for you. We also use cookies to facilitate the Targeted Ads Program. In this Program, we use cookies to determine which ads users have seen, and how many times users have seen a particular ad.
  • Referral Tracking: We use cookies to associate user activity with the third-party website that referred the user to our Site, or to associate user activity that we referred to a third-party website. These third-party partner websites receive credit for the activity of users they refer to our Site or give us credit for the activity of users referred to such third-party websites. We do not share any personal information or information about individual user activities with these partner entities. We also use cookies to associate user activity with the email campaign that referred the user to the Website Site.
  • Security Purposes: We use cookies to limit certain types of cyber-attacks. Testing, Usability, and Performance Improvement Purposes We use cookies to ensure users receive a consistent user experience while we conduct A/B testing on certain aspects of our Site in order to improve our product offerings. We also use cookies to improve the performance and reliability of the Site.
  • Fraud/Spam prevention: We use cookies during fraud reviews and investigations. Some of our cookie/device tracking happens via 3rd party vendors like Sift Science, other times we use our own indexes to identify activity related to specific cookies. You can read our full policy here: https://www.blackbowchauffeur.com.au/our-cookie-policy
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